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30 years ago, Land Rover began its U.S. adventures — Petersen Automotive Museum



Land Rover North America is celebrating 30 years of posh off-roading in the U.S.A.—even however, formally, the tale commenced quite a few decades before.

It was 1985 when the bosses at Land Rover-Leyland Restricted recognized that People in america rather liked the Selection Rover that they’d been importing via the grey current market considering that the car was launched in 1970. Administration at the nationalized auto maker was not precisely properly recognised for its fast choice-creating, but when the prospective measurement of the U.S. industry eventually dawned on them—and with a new 4-door edition of the Assortment Rover arriving—they hired previous VW executive Charlie Hughes to established up store stateside.

Hughes began setting up a dealer network, marketing for franchisees in Automotive Information, and the reaction was astonishing. Extra than 1000 purposes arrived in for the 36 proposed dealerships. By early 1987, 11 dealers ended up up and functioning. On March 16 of that calendar year, the really very first formally imported Assortment Rover was delivered, and as 1987 drew to a close, 2585 extra Rangies rolled along the roads of The usa.

5 yrs later—which is 30 decades ago—the now-privatized Rover Group had been bought by British Aerospace and the U.S. arm was renamed Land Rover North The us, shortly incorporating the Land Rover Defender 110 to its lineup. Nowadays, with 170-odd suppliers across the U.S.A. and yearly sales of a lot more 73,000, it is honest to say that belated conclusion by the Brits to begin their adventures in America has compensated off.

Let’s just take a seem at some highlights.



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