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Adam’s Polishes: From Bike Repair Shop to World Famous Car Care Company


By Dmitri Sharov

Some of the best examples of entrepreneurship and business ideas have grown from a childhood dream or a hobby. Adam Pitale may have become a bicycle enthusiast because of his love for bicycles bordering on obsession when he was a kid. Like a good equestrian grooms his horse to take care of the animal and gain trust with it, Adam loved cleaning and polishing his Schwinn bicycles to perfection. He would take special care of the bicycle removing the greasy chain to soak it in gasoline and then lube it. Adam hated when an oily chain stained his pants. The love for bikes, perfection, and cleanliness at an early age led him to starting a small business of his own, Adam’s Bicycle Repair and Cleaning. A few years later it morphed into a car detailing business. Adam was 12 when he hired his first sidekick, a 16-year-old boy from the neighborhood.

A car detail and polish company

His first major client at the time while still in college, was Coca Cola. The red Coke trucks needed a fresh paint every now and then at a cost of $2,200, a huge expense given the company’s 3,200-truck fleet. In 2000, Adam came up with a plan to detail the entire red truck fleet every 24 months. As a result, not only did Adam and the team cut Coca Cola costs, but they also learned in the process how to organize a large-scale detailing operation and how to best use cleaning chemicals. The first detailing product, Scratch-out, was devised in the process that led to a 90-percent reduction in Coke’s paint maintenance cost. The second product, Der Shiny Stuff, also appeared at that time.

Adam started selling the chemicals they tried out successfully on red trucks, first at the Orange County Swap Meet in Southern California. As the operations and sales grew, a website was launched along with the business name. The up-and-coming car detail and polish company was named Adam’s Polishes. The company is currently located in a 30,000 sq ft building, and has over 100 full-time employees in Thornton, Colorado. All packaging and bottling occurs in-house, and the majority of Adam’s products are sold online.

in-house refinement, outside feedback

Today, Adam’s Polishes Premium Car Care product line is known, loved, and available all over North America and in many other countries; it includes car wax, sealants, ceramic coatings, dressings, cleaners, and polishes. Each Adam’s Polishes product represents a carefully elaborated formula consisting of special blends of high-quality polymers, acrylics, and waxes and is a result of years of in-house refinement by the detailing industry’s best professionals. The product line-up takes care of both a vehicle’s exterior and interior; Adam’s Polishes interior care line is made of premium interior cleaning, conditioning and deodorizing products, brushes, and other cleaning essentials.

Always welcoming feedback on their products, Adam’s sponsors an online forum for detailers sharing comments on any new products Adam’s rolls out. With dealers in Hawaii, Canada, Mexico, Australia, South Korea, and in many other countries, Adam’s global reach is expanding by the day. Adam’s Polishes was nominated the Official Car Care Product Provider of the National Corvette Museum PDI Area.

Among major partnerships Adam’s Polishes have established is the one with Barrett Jackson, America’s most famous collector cars auction. For over fifty years, Barrett Jackson has had the attention of auto classics aficionados in the US and worldwide riveted to its world-class lifestyle events with thousands of the most coveted, at times priceless pieces of automotive art on the block. Millions watch Barrett Jackson events via live television in addition to 500,000 people in attendance at the four World Greatest Collector Car Auctions in Scottsdale, AZ; Palm Beach, FL; Las Vegas, NV; and Houston, TX.

Among the events’ national sponsors is Adam’s Polishes; as part of the strategic partnership, they have launched co-branding products, Adam’s Polishes X Barrett Jackson Detail Spray, Interior Detailer, Tire Shine, and Brilliant Glaze. The luxurious Adam’s Polishes X Barrett Jackson Detail Kit tops the co-branding line. Also, being Barrett-Jackson on-site auction detailer, the Adam’s team makes hundreds of cars look their best at the auction block sprucing them up for live TV and on-site inspection by bidders. The Adam’s team spares no effort bringing out the best in the auctioned cars.

Humble beginnings

Despite being the founder of the world-famous brand, to this date Adam keeps a collection of Schwinn bikes in his garage as a reminder of his prospering business’s humble beginnings. The journey from a bicycle repair shop to nation-wide and global recognition in the world of automotive detailing is continuing as mankind’s love for automobiles will never die.



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